Completed research

 

 

Work in progress

 

  • Weijo, H., Hietanen, J. “The concept of value in online communities of consumption” (Publication to be submitted to Marketing Theory)
  • Weijo, H., Hietanen, J. “The emergence of subcultures of consumption – digital music scenes” – (Publication to be submitted to Journal of Consumer Research)
  • Rokka, J., Hietanen, J., De Valck. “The evolution of marketplace practices” - (Publication to be submitted to Consumption, Markets and Culture)
  • Weijo, H., Hietanen, J. “Who are you and why are you polluting my community? – New insights to the study of online communities of consumption”-  (Publication to be submitted to the annual ANZMAC conference)
  • Laukkanen, M., Mattila, P., Salo, J. “Using student cases in service-innovation research” - (Publication to be submitted to the annual MCPC conference)
  • Tokan, F. “Patterns of media multitasking and multiple media usage” - (Publication to be submitted to the annual KAMS conference)
  • Hietanen, J. “Videography in consumer culture theory (CCT) research – an account of essence, production and purpose” – (Doctoral dissertation)
  • Botez, A. “The spiritual dimension of the transhumanist movement” - (Doctoral dissertation)
  • Frösen, J. “Marketing metrics and business performance” - (Doctoral dissertation)
  • Vassinen, A. “Configuration analysis of marketing outcomes” - (Doctoral dissertation)
  • Pöntiskoski, E. “Transmedia storytelling” – (Doctoral dissertation)
  • Jänkälä, S. “Self-presentation practices in Social Media” - (Master’s thesis)
  • Tynkkynen, H. “The role of effective digital signage in generating sales revenue” - (Master’s thesis)
  • Kuronen, A. “The logic of reciprocity in social media” - (Research project)
  • Henriksson, S. “Innovation diffusion in industrial networks”
  • Sekandelidze, A. “How does the tablet affect the consumers’ perception of the ad – a comparative study”
  • Santasalo, J. “The practices of social media use”
  • Arhipova, G. “Privacy construction on social media”
  • Peltonen, J. “Tensions in media use and choice”
  • Dermedeisiotis, E. “Resistance to media innovation – drivers of resistance behaviour”
  • Khrupa, I. and Nguyen, H. “In Real Life meetings”
  • Hänninen, A. “Professional communities and the motives for joining them”
  • Kilpi, T. and Huttunen, E. “Consumer time and media use”
  • Haukkovaara, H. “Polycronity and media use”
  • Rodic, N. “Viral marketing and consumer behaviour”
  • Sauna-Aho, V. “Marketing and sales: the influence on company performance”
  • Del Rio Olivares, M. “Measuring value drivers in the field of e-commerce”