The second MediaMark seminar, which included presentations from both representatives of companies and academia, was held on Tuesday, 6.3. in Korjaamo. The event presented current topics in the fields of marketing, media, and consumer research by looking into such themes as the consumer’s time and its management, as well as new business models within media.
The seminar presented the completed and currently ongoing research made within MediaMark and NextMedia -projects during the last year. Furthermore, the topic of “Slow Living” and consumers’ changing daily rhythms were looked at from the point of view consumer research by professor Mika Pantzar and from the company’s side by the restaurant Luomo’s CEO Mika Mattila. This theme was also addressed by Microsoft’s sales and marketing manager Anthony Gyursanszky who plunged into the topic from the point of view of technology and its future possibilities. Lastly, Hannu Olkinuora from Hufvudstadsbladet and Timo Ketonen from Åbo Akademi talked about the changing role of media in the contemporary world, its value, and new business models.
During the seminar it became apparent that consumers are ever changing, and companies as well as researchers should do their best to be involved in, keep up with, and develop these transformations in order to fulfil their customers’ needs. The presentations of the seminar thus initiated a lot of conversation, as well as, hopefully, new ideas and projects.
Thanks to all the organizers, speakers, and participants! We hope to develop the seminar and come back with an even better one next year!
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