A videography on boredom from the point of view of consumer research has been completed in the MediaMark project. The aim of the master’s thesis was to research people’s consumption of boredom as a negotiation of the consumption of one’s time. Especially the use and significance of different media as ways to cope with boredom in people’s mundane everyday life were investigated in the context of both business and recreational traveling.
The findings of the videographic research show how the contemporary consumer culture has a fetish of doing and not standing still. We are involved in a constant activity of consuming entertainment and throttling every opportunity to do something radically new in order to strive away boredom, but because of this we are, in fact, falling more deeply into the boredom and enforcing the experience of boredom and emptiness.
The research was made by Henri Myöhänen and supervised by Joel Hietanen and Pekka Mattila. To learn more about this study, you can view the videography and read the report.
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