focuses on the competitiveness and internationalization of Finnish media companies. Since early 2011 it has aimed to generate new knowledge of value creation and measurement of the efficacy of marketing efforts in the digitalizing media industry.
The researchers of MediaMark
utilize the newest of methodologies in their work both in terms of quantitative and qualitative analysis. Our research is conducted with special attention to value creation logics that are dependent on the digitalization of media and its consumption.
The new understanding
is disseminated directly into our partner organizations' development and pilot projects through close collaboration between the academic and the corporate world. Our aim is to generate new knowledge of both academic and managerial value.